barc's topical survey study

This study was prepared by BARC, an independent market analyst firm in colaboration with Cubeware

Improve your corporate results with optimized data handling
Business users often think that data is something technical that it is not their concern. 

Managers see data as relevant in the context of digitalization, but often think of data-related problems as minor details that have little strategic importance. 

The big question is, why businesses are not seeing the importance of data analytics and it's value?

what is the scope of an effective strategy and who is affected by it? 

Why is it so difficult to create added value from data? 

Which business-related, technical and organizational challenges need to be resolved?

What approaches are companies taking and what benefits have been achieved so far? 

Which conceptual, architectural and technological approaches can support these efforts? 

This market survey explores these questions.
"Enabling a data-driven enterprise affects every employee and requires a fundamental cultural change. Executives must want, initiate and actively promote this change.."
Here's what you will learn from this guide:
  • Find the best recommendations for your data management strategies
  • Best-in-class adoption of automated data management
  • Survey with more than 400 participants from different industries, regions and company sizes
  • ​Be inspired by the technological advance of best-in-class companies

about the author
Jacqueline Bloemen is Senior Analyst Data & Analytics at BARC with a major focus on Data & Analytics strategy, architecture and organization. She has been advising national and international companies of various sizes and industries in the areas of data management, business intelligence, advanced analytics and smart processes for over 35 years. Currently, her research and consulting activities focus on the transformation to a datadriven company
As a senior analyst, Timm Grosser advises national and international companies of various sizes and industries in the areas of BI, data management and analytics for more than 10 years. During his time as a consultant, he designed numerous solutions in BI/big data strategy, organization, architecture and tool selection with customers or in the BARC test lab. He is a frequent speaker at conferences and seminars as well as the author of numerous industry articles and market studies.

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About Cubeware

Founded in 1997, Cubeware GmbH is headquartered in Rosenheim, Germany, and has seven additional offices. It is a leading provider of BI software focusing on solutions for SMEs and specialist departments in large companies.

The Cubeware Solutions Platform C8 consists of a powerful ETL and data modelling tool, a tool for complex user management and a modern front end for analysing, visualising, planning and reporting. The portfolio is rounded off by a native BI app for iOS and Android, and a certified interface to SAP.

All the products are easy to use, can be rapidly implemented, are highly scalable and can be customised to virtually any application. The functions are exactly executed in Windows, on the web and on mobile devices.

Cubeware can be seamlessly integrated into platforms from Infor, IBM, Microsoft, Oracle and SAP. Over 4,000 customers rely on Cubeware’s BI expertise and its international partner network.

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